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Interactive Walls: the Future of Engagement

Elaheh — Wed, 19 Jun 2024 15:24:32 +0000

Interactive walls transform how we interact with spaces in today’s tech world. They are used in offices, museums, events, and marketing to engage people and promote brands. These walls create memorable experiences and attract attention. This blog post explores many uses, benefits, and technologies of interactive walls.

What is an Interactive Wall?

An interactive wall is a high-tech surface designed to respond to user interactions such as touch, gestures, or sounds. These walls transform physical spaces into dynamic, immersive environments by seamlessly integrating sensors, high-resolution displays, and sophisticated interactive software. Imagine walking into a museum where a seemingly ordinary wall comes to life with vibrant displays as you approach, providing detailed information and interactive exhibits with a touch or a gesture. This is the magic of interactive walls. They offer a unique blend of digital and physical interaction, making experiences more engaging and memorable.

How does an Interactive wall work?

Interactive walls combine several advanced technologies, seamlessly integrating hardware and software to create responsive and engaging experiences. Here is a deeper look into the key components that make this possible:

Sensors: Interactive walls have various sensors that detect and respond to user inputs. These can include touch sensors, motion sensors, and even audio sensors. The sensors capture user actions and relay the information to the processing unit.
Displays: High-resolution displays are crucial for presenting content. Whether LED, LCD, or projection-based, these screens are designed to be visually appealing and responsive to user interactions.
Interactive Software: The backbone of any interactive wall is its software. This software processes the data from the sensors and determines the appropriate response, whether it’s displaying content, playing a video, or triggering a specific function. Advanced software can even personalize interactions based on user behavior and preferences.

Integrated systems ensure that every part of an interactive wall works together smoothly, creating a natural and captivating experience. When you touch the wall, everything responds seamlessly, making your interaction feel effortless and enjoyable.

What are the different applications of interactive walls?

Interactive experiences enhance user experiences across various sectors, including education, retail, healthcare, and corporate settings and they have different applications including:

1. Interactive Wall Art

These installations blend traditional art with technology. They often use sensors or motion detection to respond to viewers’ presence or movements. Interactive wall art can vary from abstract visuals to stories that change based on how viewers interact. For example, at a contemporary art gallery, an interactive wall art installation invites visitors to touch or gesture in front of sensors. As viewers interact, vibrant colors flow and transform, creating a dynamic visual experience that evolves with each interaction.

2. Interactive Video Walls

These walls comprise multiple high-resolution screens and are used for visual storytelling and engagement. They can display a wide range of content, from advertisements to immersive digital experiences. Interactive features may include touch-sensitive screens, motion sensors, or facial recognition technology. In shopping malls, interactive video walls are digital signs showing brand experiences and interactive ads. People can use touchscreens to explore product features, watch videos, and purchase directly from the display.

3. Interactive Wall Games

These walls turn spaces into interactive playgrounds by combining physical activity with digital gaming. Using motion sensors or cameras, interactive wall games detect and translate user movements into gameplay actions. These games range from simple motion challenges to immersive experiences encouraging teamwork and cooperation. For instance, at a museum, an interactive wall game challenges young visitors to jump, dance, and move to control on-screen characters, promoting coordination and problem-solving in a fun way.

4. Interactive LED Wall Experience

LED walls offer vibrant displays and immersive storytelling. They often include touch-sensitive surfaces or motion-tracking technology, allowing users to interact directly with the displayed content. Whether in educational exhibits or marketing campaigns, these walls offer endless possibilities for engagement and creativity.

5. Interactive Light Wall

These walls use LED lights and sensors to create captivating visual effects that respond to user input. Triggered by touch, sound, or movement, interactive light walls transform spaces into dynamic environments that captivate viewers. They are popular in entertainment venues, retail stores, and public spaces, enhancing the atmosphere with exciting lights and mesmerizing patterns that sync with the environment, such as a nightclub reacting to music beats.

6. Interactive Selfie Wall

Designed for social media enthusiasts, these walls provide visually engaging backgrounds for photos and videos. They may include LED lights, projection mapping, or interactive elements that respond to users’ poses or gestures. Interactive selfie walls encourage user-generated content and can boost brand exposure at events, retail spaces, and promotional campaigns.

7. Interactive Wall Decor

These installations combine aesthetics with interactivity to enhance interior spaces. Interactive wall decor transforms static walls into dynamic focal points using technologies like LED lighting or projection mapping. For example, in corporate office lobbies, visitors can interact with touch-sensitive panels to customize colors and animations, creating a personalized and engaging experience.

8. Interactive Wall Murals

These murals merge traditional art with digital interactivity, offering viewers unique and immersive experiences. They often reveal hidden elements when touched or triggered by motion, engaging audiences in storytelling. Ideal for public spaces or educational settings, interactive murals provide moments of joy and distraction, such as in hospitals where children can interact with characters and stories during their stay.

9. Interactive Wall Projection

These installations create dynamic displays on any surface by using projectors. They can include games, storytelling, or visualizations that respond to user input. At events like product launches, interactive wall projections engage attendees with real-time animations and demonstrations using gesture recognition technology.

How can businesses use an interactive wall experience?

Businesses can use interactive wall experiences in various scenarios to enhance engagement, improve customer experiences, and set their brand apart. Here are specific applications across different sectors:

Retail:

In retail settings, interactive walls can revolutionize the shopping experience by:

Showcasing Products: Displaying product features and options interactively.
Engaging Customers: Offering interactive promotions, games, and experiences to attract and retain shoppers.
Enhancing Store Design: Creating visually stunning displays that enrich the store’s atmosphere.

Corporate:

For corporate environments, interactive walls bring a modern touch to office spaces and events by:

Lobby Displays: Sharing engaging content about the company, upcoming events, or important announcements.
Meeting Rooms: Enhancing presentations with interactive data visualizations and touch-responsive screens.
Events and Trade Shows: Attracting visitors with dynamic displays that showcase products and services interactively.

Events:

At events, interactive walls can create lasting impressions:

Exhibitions: Providing immersive exhibits that captivate attendees.
Conferences: Enhancing speaker presentations with interactive elements.
Brand Activations: Creating memorable and shareable experiences for event participants.

Museums and Exhibitions:

In cultural and educational settings, interactive walls can:

Engage Visitors: Using interactive storytelling to bring historical events and stories to life.
Educate Visitors: Offering hands-on learning experiences through interactive displays and games.

Education:

In classrooms and educational institutions, interactive walls facilitate:

Interactive Learning: Presenting educational content in engaging ways, including interactive lessons and quizzes.
Collaborative Projects: Fostering teamwork through group projects and real-time interactive content creation.
Classroom Management: Streamlining tasks like attendance and announcements to maintain an organized learning environment.

Healthcare and Wellness:

In healthcare facilities, interactive walls can support patient care and facility management by:

Patient Education: Providing information on health conditions, treatment options, and hospital services through interactive displays.
Wayfinding: Helping patients and visitors navigate complex hospital layouts with interactive maps and real-time updates.
Therapeutic Uses: Creating calming environments in therapy rooms to aid patient recovery and mental well-being.

Interactive walls offer versatile solutions across diverse sectors, enhancing engagement, education, and overall user experience in innovative ways.

What are the Benefits of Interactive Walls for Businesses?

Interactive walls offer businesses a dynamic tool to engage audiences and elevate brand exposure significantly. By leveraging touchscreens, gestures, or augmented reality, they create immersive experiences that captivate attention and foster active participation, enhancing brand loyalty and driving sales. They also excel at conveying product information and training materials engagingly. Here is why interactive walls are a game-changer for businesses:

Enhanced Engagement: Interactive walls attract more attention compared to static displays. They prompt users to interact with content actively, leading to longer attention spans and deeper interest levels.
Memorable Experiences: These walls deliver dynamic and immersive experiences that leave a lasting impression on users. This enhances brand perception and encourages repeat engagement.
Interactive Learning: Interactive walls transform learning into an enjoyable and effective experience in educational settings. They present information interactively, helping students understand and retain knowledge better.
Brand Differentiation: Businesses using interactive walls showcase innovation and a forward-thinking approach. This sets them apart from competitors and appeals to tech-enthusiast customers seeking cutting-edge experiences.
Data Collection: Interactive walls gather valuable data on user interactions. This data provides insights into user preferences and behaviors, enabling businesses to refine marketing strategies and enhance user experiences.
Boosted Sales: Interactive experiences drive higher customer engagement, increasing conversions and sales. Incorporating gamification and dynamic storytelling captures and retains customer interest, encouraging a deeper exploration of products and services. Interactive walls can display detailed product information, facilitate virtual try-ons, and offer personalized recommendations, making the shopping experience more enjoyable and effective.

Interactive walls represent a powerful tool for businesses aiming to create impactful brand interactions, drive sales growth, and gain valuable insights into customer behavior.

What is the Future of Interactive Walls?

Thanks to new technologies, the future of interactive walls is bright. AI will make interactions more intuitive and personalized, with better data analytics to improve user experiences. AR will blend digital and physical worlds, creating unique immersive experiences. Enhanced customization will let businesses tailor these walls to their brand and audience. As technology advances, interactive walls will be used in healthcare, education, hospitality, and more, becoming a common part of our daily lives.

How can Yord Boost Your Business with Interactive Walls?

Yord specializes in creating custom interactive walls that perfectly fit your needs. We’re experts in immersive technology and design interactive walls for a wide range of industries. With our interactive video walls, captivating light displays, and engaging wall games, we bring your space to life.

Step into the future with Yord’s interactive walls. Follow our blog for insights and contact us to bring your vision to life with interactive technology. The future of engagement is here!

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AR Merch: The Game-Changer in Brand Engagement Strategies

Laura — Thu, 23 May 2024 11:19:26 +0000

In today’s rapidly evolving digital landscape, brands constantly seek innovative ways to capture consumer attention and create meaningful connections. Augmented Reality (AR) merchandise has emerged as a game-changer, offering brands a powerful tool to engage audiences like never before. Imagine a t-shirt that transforms into a portal to a captivating animation or a business card that unlocks a behind-the-scenes video. This is the magic of AR merch, blurring the lines between physical and digital to create truly unforgettable experiences.

What is AR merch?

AR merch, short for Augmented reality merchandise, refers to physical products like business cards, posters, clothes or packaging that come alive with digital elements when viewed through a smartphone or tablet with a compatible AR app. Often featuring AR print, these items create a more interactive and engaging experience for the user, leaving a lasting impression. Moreover, AR merch is a cost-effective way to showcase your product or brand, offering a unique and memorable way for customers to interact with your offerings.

5 Examples of successful AR merch implementations

1. AR posters

In this project, our collaboration with L’Oréal at a special event transformed static print materials into engaging experiences. We created an AR magazine and interactive poster that captivated attendees and showcased the power of AR in enhancing traditional print media. These AR posters provided an innovative approach that resulted in increased brand visibility and memorable interactions with the audience.

2. AR clothing

Our collaboration with LTD.INC resulted in the creation of an exclusive hoodie collection, blending blockchain technology with AR filters for a unique digital experience. Inspired by the Škodaverse community competition, these hoodies feature innovative designs that come to life through AR, showcasing the limitless possibilities of combining fashion and technology.

In our portfolio of augmented reality clothing, we also crafted a unique, interactive t-shirt for Life is Porno. By scanning the QR code, users can unlock and play with a dedicated Instagram filter, bringing the AR clothing to life.

3. AR business card

Forget static business cards! To showcase both our brand and the power of AR, we designed AR business cards featuring a hidden gem – an AR filter unlocked by a QR code. This innovative approach combines functionality with a memorable user experience, leaving a lasting impression on potential clients.

4. AR packaging

Our AR Christmas box project exemplifies the successful implementation of AR packaging. Customers unlock a range of engaging content by framing the packaging with a smartphone. This innovative approach requires no alterations to the packaging itself, as the integrated AR technology seamlessly generates desired content.

5. AR roll-ups

Do you want to leave a lasting impression at events? Our AR roll-up is the answer. With captivating Augmented Reality features, our roll-up ensures your brand stands out, sparking conversations and leaving a memorable impact on attendees.

Why AR merch is revolutionizing Brand Engagement

AR merch isn’t just a fad; it’s a game-changer for brands seeking to connect with audiences more meaningfully. Here’s how AR merch offers a powerful set of benefits:

1. Increased Brand Awareness

AR merch significantly contributes to increased brand awareness. The innovative and interactive nature of AR experiences tends to attract attention, making the brand stand out in a crowded marketplace. Customers sharing their AR interactions on social media can lead to a viral effect, exponentially increasing the brand’s reach and recognition. This heightened awareness can translate into higher customer engagement and loyalty, ultimately driving sales

2. Personalized Marketing

AR merch allows for personalized marketing, tailoring experiences to individual customer preferences. By using data from AR interactions, brands can gather insights into customer behavior and preferences, enabling them to offer more targeted and relevant content. For example, an AR app might suggest complementary products based on a customer’s previous interactions or provide personalized discounts and offers. This level of personalization helps in building a stronger relationship with customers, enhancing loyalty, and increasing the likelihood of repeat purchases.

3. Boosted Social Media Engagement

One of the significant benefits of AR merch is its ability to boost social media engagement. AR experiences are highly shareable, often leading to user-generated content that spreads across social platforms. Customers who interact with AR features will likely share their experiences with friends and followers, creating an organic brand promotion. Brands can further amplify this effect by encouraging users to share their AR interactions through branded hashtags and social media campaigns.

4. Cost Effectiveness

Implementing AR merch can be a cost-effective strategy for brands. Once the initial development of the AR experience is complete, the marginal cost of reaching additional customers is relatively low. This is especially true compared to traditional advertising methods that require ongoing expenditure. Additionally, AR experiences can reduce the need for physical samples and elaborate in-store displays, further cutting costs while providing rich, engaging content.

5. Enhanced Product Interaction

AR merch enhances product interaction by offering customers a deeper understanding of the product features and benefits. Through AR applications, customers can explore different functionalities, view products from various angles, and even see them in use. This is particularly beneficial for complex products like electronics or furniture, where seeing the item in action can help make an informed purchasing decision. By providing this hands-on virtual interaction, brands can bridge the gap between online and in-store shopping experiences.

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AR merch for your business

Ready to elevate your brand engagement? Incorporating AR merch into your strategy can revolutionize how customers interact with your products, offering immersive and memorable experiences. This innovative approach enhances customer interaction, extends your reach, and amplifies your social media presence. To make the most of this technology, partner with a VR and AR studio to create bespoke AR experiences tailored to your brand. Embrace AR merch now and position your business at the forefront of modern marketing.

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Dive into XR’s Top 6 Trends Reshaping Reality in 2024

Laura — Thu, 09 May 2024 13:34:23 +0000

As we move through 2024, the world of Extended Reality (XR) continues to evolve rapidly, offering revolutionary innovations that redefine our digital experiences. This year is set to be a turning point for XR, preparing us to delve into a realm where the lines between education and entertainment increasingly merge.

What exactly is XR?

Extended Reality (XR) is a spectrum of technologies designed to create immersive digital experiences. This includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), each offering unique ways to interact with and manipulate digital content.

From spatial computing to generative AI, let’s explore the top XR trends affecting immersive technology this year.

1. Apple Vision Pro

Apple Vision Pro, launched in February 2024, has become an AR game-changer. This isn’t just due to its sleek design, high-resolution displays, and powerful AR features but also the robust development platform that fuels Apple Vision Pro development.

Developers can leverage this platform to create groundbreaking AR applications, pushing the boundaries of what’s possible in spatial computing. While Meta Quest 3 is a strong contender for the best VR headset of 2024, Apple Vision Pro positions itself as a leader in AR, offering a gateway for developers to craft the next generation of immersive experiences.

Technological advancements and increasing demand for immersive experiences are driving the exponential growth of the XR headset and smart glass market. As these technologies become more accessible and affordable, we can anticipate widespread usage across industries, revolutionizing workflows, entertainment, education, and more.

2. Metahumans

The landscape of XR is experiencing a paradigm shift with the emergence of Metahumans. These hyper-realistic, CGI-created characters are transforming how we interact in virtual spaces. Virtual influencers crafted with Metahuman technology can embody specific brand identities and engage audiences in entirely new ways. Virtual production studios are leveraging Metahumans to integrate lifelike characters into films seamlessly and augmented reality concerts, pushing the boundaries of storytelling.

Beyond entertainment, Metahumans are poised to revolutionize various industries. AI-powered metahuman sales assistants can provide personalized customer support, enhance employee training programs, and elevate e-commerce experiences. This innovative technology promises to redefine virtual interactions across various sectors in 2024 and beyond.

3. CGI and FOOH advertising

FOOH (Fake Out-of-Home) advertising, particularly using CGI ads, has witnessed an explosive increase in popularity, captivating both marketers and audiences alike. This innovative approach utilizes the power of illusion and creativity to craft impactful CGI ads that resonate deeply with viewers.

FOOH campaigns seamlessly integrate into public spaces, creating immersive experiences that engage audiences on a deep level. By utilizing digital CGI or physical media to create illusions or fictional scenarios, these ads prompt viewers to double-take and engage more deeply with the message.

The rise in FOOH advertising’s popularity can be attributed to its unique ability to cut through the noise of conventional ads, offering a fresh, engaging experience that captivates and entertains, making CGI advertising an invaluable tool in modern marketing strategies.

4. AR & VR Training

The future of education is dissolving classroom walls, not just for students, but across industries. Imagine surgeons honing their skills in a virtual operating room, practicing on realistic 3D models with augmented reality training.

AR training can overlay vital information onto the real world, allowing surgeons to see a patient’s anatomy with virtual readouts or practice complex procedures with step-by-step AR guidance. This immersive learning goes beyond textbooks, allowing trainees to make mistakes in a safe, consequence-free environment.

VR & AR education creates a better trained workforce by shifting from theory to practical, hands-on experiences. With XR’s ability to build realistic and interactive environments, the possibilities for immersive learning are endless.

5. Generative AI

Generative AI, a subset of artificial intelligence (AI), is revolutionizing digital experiences by dynamically creating content and interactions based on algorithms and data inputs.

Generative AI is much more flexible and adaptive than standard AI systems since it doesn’t rely on predefined rules to create new content. It is essential for creating interactive and customized user experiences in the context of Extended Reality. It can produce realistic avatars, adaptive environments, and AI-driven narratives that evolve based on user interactions and real-time data.

This technology is particularly impactful in gaming, education, and simulation training, where dynamic and personalized content enhances immersion and engagement. The future of immersive technology across numerous industries will be shaped by generative AI as it develops and combines with XR technologies to enable new levels of creativity, customization, and realism in digital experiences.

6. Spatial Computing

Imagine manipulating virtual objects in your living room or collaborating with colleagues on a 3D project in a shared space – that’s the magic of spatial computing.

Unlike traditional interfaces that confine interactions to flat screens, spatial computing blends the physical and virtual worlds seamlessly, allowing users to interact with digital elements as if they were part of the real environment.

Spatial computing combines a set of advanced technologies:

Spatial Mapping: XR devices, such as headsets and glasses, maps your environment using cameras and sensors to produce a virtual representation of your physical space.
Object Recognition: The system can identify real-world objects, allowing virtual elements to interact with them.
Hand and Gesture Tracking: Innovative sensors track your hand and body movements, enabling you to manipulate virtual objects with natural gestures.

Spatial computing isn’t confined to a single industry – its applications span various sectors. Imagine architects viewing life-sized building plans within the construction site, or surgeons practicing complex procedures with holographic overlays for increased precision. This convergence of technologies unlocks numerous possibilities: AR applications can enhance productivity in healthcare and engineering, while MR experiences bridge entertainment and education.

XR for your Business

Implementing Extended Reality (XR) in your business can revolutionize operations, from enhancing customer experiences with VR studio and immersive marketing campaigns to improving employee training and remote collaboration. XR technology offers innovative solutions that drive productivity, boost engagement, and differentiate your brand in the market.

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How CGI Ads Are Revolutionizing Viral Marketing: Benefits and Top Examples

Manu — Mon, 01 Apr 2024 13:24:31 +0000

Within the dynamic realm of digital marketing, CGI (Computer-Generated Imagery) advertising has emerged as a groundbreaking tool, captivating audiences with its blend of innovation and creativity. This transformative approach has redefined traditional advertising methodologies, offering unparalleled opportunities to engage and mesmerize viewers. In this blog post, we delve into the essence of CGI advertising, its soaring popularity, and its multifaceted benefits to marketers. We also highlight exemplary cases that have set new benchmarks in the industry.

What CGI stands for?

CGI stands for Computer-Generated Imagery, a technology that produces or alters images in art and media. In advertising, CGI is a game-changer, enabling creators to fabricate visually stunning, realistic, or fantastical scenes that would be challenging, if not impossible, to capture on camera.

The rise of CGI advertising

CGI’s ascent in advertising is attributed to its ability to bring the impossible to life, offering a canvas limited only by imagination. This versatility has made CGI or FOOH (fake out of home) advertising increasingly popular, resonating with audiences seeking novel, immersive experiences.

The benefits of using CGI in your marketing strategy

1. Unlimited creative freedom

CGI advertising lets brands think outside the box and create extraordinary visuals that stand out. Imagine bringing any idea to life, no matter how outlandish or fantastic, without restrictions. Whether showcasing a product in a way that’s never been seen before or creating a magical world, CGI makes it all possible, helping your brand capture the audience’s attention like never before.

2. Skyrocket awareness and engagement

Ads made with CGI are not just eye-catching; they also keep people interested and engaged. When you present your product or message visually stunningly and innovatively, people are likelier to pay attention and remember your brand. This means they’re more likely to think of your brand when purchasing, which is great for your business.

3. Cost-Effective advertising solutions

Adopting CGI in your marketing can also be a smart move for your budget. Traditional advertising methods, like organizing photo shoots or building physical sets, can be expensive, involving various costs, from hiring professionals to managing locations. CGI sidesteps many of these expenses. By creating your visuals digitally, you can avoid the hefty price tags associated with physical production. This efficiency saves money and allows you to allocate your budget to other important areas, enhancing your overall marketing strategy while still achieving high-quality, impactful advertisements.

Top examples of CGI advertising

1. Example 1: Maybelline CGI campaign

Maybelline’s use of CGI in their advertising campaigns has set a high standard in the beauty industry. By employing CGI, they’ve been able to showcase their products in innovative, hyper-realistic ways, enhancing the allure and appeal of their makeup line.

2. Victoria Chain – Paris

3. Adidas – Saudi Arabia

4. Ikea – Prague

5. The Miners Coffee – Prague

Conclusion: Ignite your brand with CGI advertising

CGI advertising represents a paradigm shift in how brands connect with their audience, offering a fusion of artistry and technology that pushes the boundaries of what’s possible. By leveraging CGI, marketers can craft campaigns that captivate, engage, and leave a lasting impression on their audience.

If you’re ready to redefine your brand’s advertising narrative with the power of CGI, it’s time to leap. Dive into the world of CGI advertising and unlock endless possibilities for making your brand’s vision truly come to life. Embrace the future of CGI marketing with YORD, and watch your brand story unfold in ways you never imagined.

The post How CGI Ads Are Revolutionizing Viral Marketing: Benefits and Top Examples appeared first on YORD | Virtual and Augmented Reality Studio | Metaverse Creators.

Discover the Best 4 VR Headsets of 2024: Unveiling the Top Picks

Laura — Wed, 13 Mar 2024 12:58:14 +0000

The world of VR is constantly evolving, offering increasingly immersive experiences that push the boundaries of technology and imagination. With so many options available, choosing the right VR headset can be daunting. This post reviews the top VR headsets of 2024, highlighting their pros, cons, and key features to guide you on your virtual journey.

Apple Vision Pro

Apple has long been synonymous with innovation, and the Apple Vision Pro is no exception. This sleek headset takes augmented reality to new heights, seamlessly blending the digital and physical worlds. Boasting an ultra-light design and advanced optics, the Vision Pro offers an unparalleled AR experience, allowing users to interact with their surroundings in previously unimaginable ways. With the power of Apple’s ecosystem behind it, this headset is set to transform how we work, play, and connect.

Specifications

Display method: Micro-OLED

Panel resolution: 23 million pixels

Panel refresh rate: 90 Hz, 96 Hz, 100 Hz

Price: from $3499

Pros:

High resolution Micro-OLED screens
Intuitive gesture controls
Eye tracking technology

Cons:

Incredibly expensive
External battery
Limited compatibility with non-Apple devices

Meta Quest 3

The successor to the wildly popular Quest 2, the Meta Quest 3 builds upon its strengths with a more compact design, improved processing power, and higher-resolution panels. This wireless headset eliminates the need for external sensors or cables, providing users with unparalleled movement freedom. Equipped with upgraded hardware and an extensive library of VR content, the Quest 3 delivers an immersive and untethered experience, making it an ideal choice for casual gamers and VR enthusiasts.

Specifications

Display method: LCD

Panel resolution: 2064×2208 million pixels

Panel refresh rate: 72 Hz, 80 Hz, 90 Hz, 120 Hz

Price: from $499.99

Pros:

No computer required
Easy setup
Wireless

Cons:

Requires Facebook account
Low battery life
No eye tracking

Sony PlayStation VR2

PlayStation VR has been a stalwart in the gaming VR arena, and the 2024 iteration takes it to new heights. The Sony PlayStation VR continues to be a game-changer with enhanced graphics, improved tracking, and a robust lineup of exclusive titles. The integration with the powerful PlayStation ecosystem ensures a seamless gaming experience, while the comfortable design and intuitive controls make it accessible to seasoned gamers and newcomers alike. As VR gaming evolves, Sony remains at the forefront of innovation.

Specifications

Display method: OLED

Panel resolution: 2000 x 2040 per eye

Panel refresh rate: 90 Hz, 120 Hz

Price: $549.99

Pros:

Excellent motion tracking
Ideal for gamers
Optimized for PS5

Cons:

Requires PS5
Not compatible with PS VR1 games or PC

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Valvex Index

Valve has been a key player in the PC gaming industry, and the Valve Index Kit reaffirms their commitment to delivering a premium VR experience. Known for its precise tracking and high-fidelity visuals, the Index Kit provides an immersive experience that caters to the most discerning VR enthusiasts. With customizable controllers, industry-leading refresh rates, and a broad field of view, this kit is designed to elevate the gaming experience to new heights. Valve Index is the go-to choice for those who demand nothing but the best in VR immersion.

Specifications

Display method: LCD

Panel resolution: 1440 x 160 per eye

Panel refresh rate: 80 Hz, 90 Hz, 120 Hz, 144 Hz

Price: $999.00

Pros:

Excellent controller tracking
Comfortable design
Expansive room-scale tracking

Cons:

Difficult to find in stock
Expensive once you add accessories
Power supply via cable

Implementing VR in Your Business

Virtual reality is set to transform several sectors of business. VR provides a unique blend of practicality and engagement, from employee training in safe, simulated environments to deepening customer engagement through immersive product experiences. Businesses that adopt VR should expect to witness gains in training efficacy, product design processes, and consumer interactions, resulting in a competitive advantage in the marketplace.

If you want to incorporate VR but aren’t sure where to start, YORD can help you! We specialize in advising businesses on VR solutions, assisting them in identifying needs, exploring VR technology possibilities, and even connecting them with development partners to create VR experiences that exactly correspond with their objectives.

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Fake Out-of-Home Advertising: Why Is It Becoming So Popular?

Manu — Mon, 11 Mar 2024 14:16:50 +0000

In the dynamic realm of advertising, a novel trend is capturing the attention of marketers and audiences alike: FOOH (Fake Out of Home) advertising. This innovative approach is not just a fleeting fad but a strategic evolution in marketing that leverages the power of illusion and creativity to create impactful, memorable campaigns. In this comprehensive guide, we’ll explore the essence of FOOH advertising, its escalating popularity, and its advantages to marketers, and showcase top examples that have set the benchmark in this genre.

What is FOOH Advertising?

FOOH, or Fake Out of Home advertising, is a creative twist on traditional out-of-home advertising. It involves using digital CGI or physical media to create illusions or fictional scenarios in public spaces. These ads are designed to blend seamlessly with their environment, often causing viewers to double-take and engage more deeply with the message.

Why did FOOH Become So Popular?

The surge in FOOH advertising’s popularity can be attributed to its unique ability to cut through the noise of conventional ads. In a world where consumers are bombarded with endless content streams, FOOH ads offer a fresh, engaging experience that captivates and entertains, making the message more memorable and shareable.

The Advantages of Integrating FOOH into Your Marketing Strategy

1. Enhanced Engagement and Recall

FOOH ads are inherently more engaging due to their novel and immersive nature. By capturing the audience’s attention unexpectedly, these advertisements significantly improve brand recall and message retention.

2. Virality and Social Media Amplification

The unique and often surprising element of FOOH advertising makes it ripe for social media sharing. People love to share unusual and creative content, and FOOH ads are perfectly poised to tap into this trend, extending the reach far beyond the initial physical audience.

3. Cost-Effective with High ROI

While FOOH campaigns can be elaborate, they don’t necessarily require the high media spending associated with traditional advertising. Their viral potential and organic reach can result in a higher return on investment, making them an attractive option for brands of all sizes.

Top Examples of FOOH Advertising

For marketers considering FOOH advertising, it’s crucial to think outside the box and create genuinely engaging content that resonates with the public. Here are some examples of successful FOOH campaigns:

1. JD Sports – Big Ben Wearing Puffer Jacket

2. Primark – Christmas

3. Victoria Beckham – London

4. Marvel’s Spiderman 2 – Paris

5. Victoria Beckham – Rome

Conclusion: The Future of Advertising is FOOH

FOOH advertising represents a significant shift in how brands connect with their audience, offering a blend of creativity, engagement, and effectiveness that traditional formats struggle to match. Integrating technology and artistry in FOOH will only deepen as we move forward, providing even more exciting opportunities for marketers to create standout campaigns that resonate, engage, and inspire.

By understanding and leveraging the power of FOOH, brands can create not just advertisements but memorable experiences that leave a lasting impression on their audience, setting a new standard in the advertising industry.

Are you ready to elevate your brand with cutting-edge FOOH advertising? Let’s create something remarkable together. Contact us today to explore how we can transform your advertising strategy with our innovative FOOH solutions, where creativity meets technology to create unforgettable experiences.

Testimonials

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VR Training for Businesses in 2024: Opportunities and Trends

Manu — Thu, 08 Feb 2024 13:40:18 +0000

How businesses conduct training have evolved dramatically in recent years. From traditional classroom-based sessions to webinars and e-learning platforms, the options for delivering training have become increasingly interactive thanks to advancements in technology. One of the most effective training methods to emerge from these developments is using virtual reality (VR). The global Virtual Training and Simulation market size was valued at USD 296632.11 million in 2022 and is expected to expand at a CAGR of 12.02% during the forecast period, reaching USD 586244.18 million by 2028. VR technology provides a level of immersion and engagement that can significantly enhance the learning process for employees of all levels. Additionally, you can further explore AR training as well.

In terms of engagement, VR training shows a 75 % engagement rate, thus performing better than any other form of training except for teaching other people.

What is VR Training?

VR training is a form of interactive training that allows users to experience a simulated environment in real time. VR uses headsets and often hand-held controllers or haptic feedback devices to create an immersive experience. Users can explore virtual environments, engage in interactive experiences, and undertake skills-based training. This level of engagement significantly increases the effectiveness of the training and its potential impact.

The Benefits of VR Training for Businesses

Businesses of all sizes can benefit from using VR as a training tool, as well as augmented reality training. By harnessing the technology, companies can improve training processes and overall employee performance. Some of the key benefits of VR training for businesses include:

1. Improved Retention Rates

VR training is much more immersive than many other training methods, and the level of engagement it provides can lead to much higher retention rates. Studies have shown that individuals are more likely to remember information and skills when they learn in a virtual environment, which can reduce the overall time and resources required for training.

VR learners are 3.75 times more emotionally connected to the content than classroom learners and 2.3 times more connected than e-learners.

2. Higher Workspace Safety

Many jobs have a highly risky environment for which the employees need to be prepared, yet it’s not easy to create the same conditions in the physical environment to train them, which is why VR comes perfectly. VR training tools help companies make their training programs safer, more convenient, and more effective. It enables mental repetitions in specific conditions that feel like real life, making it a perfect approach for such critical moments. It has been proven that VR learners are 275% more confident in applying skills learned after training.

3. Enhanced Learning Experiences

Users can interact with and explore the virtual environment, which can provide a more engaging and interactive learning experience than traditional training methods. This makes it particularly effective for hands-on or scenario-based courses, where users can experience situations in real time.

4. Faster Learning and Skill Development

Thanks to the high level of immersion and engagement provided by VR training, users may learn and develop new skills more quickly. The level of detail and realism present in the virtual environment can help employees practice a range of tasks and scenarios that would be challenging or impossible to experience in real life.

5. Cost-Effective Training

VR training is particularly useful for companies with employees across multiple locations. Rather than traveling to a central location for training, employees can use VR headsets to access training programs from their own location. This can save businesses significant time and expenses by offering a cost-effective remote training solution.

6. Improved Customer Service

Customer satisfaction is essential for every big company, so it’s crucial to have well-trained customer service. But often, all these employees get is a manual with instructions or a few lessons. VR training helps customer service agents by affording them on-demand practice, learning both the practical and productive procedures and the soft skills, such as empathy and communication skills, to handle all types of customers they may encounter. It helps them develop their critical thinking skills and adjust to customer demands.

VR Training in Different Industries

VR training programs apply to many industries, so 39% of big organizations leverage virtual and augmented reality training software to facilitate training in simulated environments. Many positive examples of VR industrial training can be pointed out, like police officers who received virtual training are 2.7 times more likely to participate in successful missions. What other industries are taking advantage of this new immersive technology in their learning initiatives?

Healthcare

Healthcare is one of the sectors where virtual reality training can be highly beneficial. Microsoft used Hololens and developed a training program that redefined healthcare education. It’s claimed to revolutionize how medical students can understand the anatomy of a body and see how parts relate to each other. At YORD, we created a VR CPR training app in collaboration with the Red Cross. This VR simulation can provide a realistic and immersive way for individuals to learn and practice this lifesaving technique. It is currently being used by the Red Cross as part of their formation with volunteers.

Retail

Virtual reality and augmented reality technologies have transformed retail in so many ways. Within a competitive sector, it’s essential to use the newest trends and all of the modern technology at your disposal. One of the more successful training examples is Walmart, which used the Oculus Rift headset and gaming PC. Oculus training uses 360-degree video-based technology that includes on-screen cues that will prompt staff to make decisions based on real-world situations. In this case, virtual reality training programs prepared employees for situations such as the Black Friday rush or customer service scenarios.

Manufacturing

In manufacturing, various aspects of training can be improved with virtual training technology. With manufacturing, one wrong move can have harmful consequences. Employees who are unfamiliar with machine controls are prone to injure themselves as well as their co-workers. A great example is the company Airbus, where the implementation of VR training enabled them to reduce the duration of maintenance processes by 25%.

Virtual Reality training allows manufacturing workers to grasp the system and develop an efficient equipment operation routine. It’s also an excellent tool for instructors to monitor their performance.

Hospitality & Tourism

Discovering a new destination is now easier than ever with Google Maps and other online tools. Virtual reality tools take this to the next level by allowing us to walk around goals worldwide. There are various ways in which the hospitality and tourism industry can benefit from implementing virtual reality training. Still, the most significant benefit is soft skills training since soft skills are essential for this industry. A great example of companies using virtual reality training in the hospitality industry is Honeygrow, a fast-casual restaurant chain. VR provided trainees with a tour of a Honeygrow location with a 360-degree view while employees listened to the company’s values from the Founder and CEO of the company.

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Implementing VR Training at Your Business

As VR technology continues to develop, the costs of implementing VR training programs at businesses have significantly decreased. Leading technology companies such as Microsoft and Oculus now offer enterprise-focused VR headsets and other equipment specifically designed for corporate training. Additionally, a number of development companies offer customization and content creation tools to help businesses develop their own training programs.

To implement VR training at your business, you’ll need to consider the range of applications that could be beneficial to your employees. In YORD, we can help you with that! The options might include scenario-based training programs, safety and compliance simulations, customer interaction training, and more. Once we’ve determined the type of training you’ll need, we can begin exploring the range of equipment and development services available to you.

Conclusion

VR training can significantly increase the effectiveness of training programs for businesses of all sizes. The level of immersion and engagement provided by VR technology can improve retention rates, enhance learning experiences, and create faster learning and skill development. When implementing a VR training program, businesses should consider the range of applications and equipment available. As VR technology continues to develop, the opportunities for creating fully immersive and interactive training experiences will continue to expand. Now it is your turn to make a change with YORD!

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Augmented Reality Training for Business: A Revolution in Workplace Learning

Manu — Wed, 07 Feb 2024 12:27:31 +0000

Augmented reality (AR) is finally taking its rightful place as a transformative technology in learning for businesses. With AR, employees can now get training in an interactive and immersive way, leading to better understanding and application in the field. AR is a way to empower learners with hands-on experience in a virtual world – a huge leap forward from traditional training methods.

VR and AR training can potentially change how employees are trained. Instead of sitting through hours of mandatory e-learning modules, employees can now be engaged in the concepts of their jobs through immersive activities and scenario-based simulations. AR also allows for real-time feedback, making training even more effective, as employees can learn from their mistakes immediately.

What is AR Training

AR Training (or Augmented Reality Training) and refers to the use of augmented reality technology in training and development programs. This innovative approach combines virtual elements with the real world to create a more immersive and interactive learning experience. AR Training provides a hands-on approach for trainees to practice and gain practical knowledge in a realistic environment without the need for expensive physical equipment or facilities.

The use of AR training has proven to be particularly effective in industries such as healthcare, manufacturing, and repair/maintenance, where practical skills are essential. By incorporating immersive training solutions into their programs, organizations can improve knowledge retention, increase engagement, and ultimately enhance the overall training experience for their employees. Overall, AR Training offers a cutting-edge solution for organizations looking to modernize their training programs and provide a more effective learning environment for their workforce.

Benefits of AR Training for Business

Interactive Learning: AR training is built around hands-on learning rather than reading. This type of interactivity helps employees gain new skills and knowledge more quickly and effectively than traditional classroom or online methods.

Less Training Time: The immersive, interactive nature of AR training leads to better retention and, thereby, less training time for employees. AR training can also be customized to each employee’s specific needs and learning style, making it a more efficient use of time and resources.

Improved Decision Making: AR training allows employees to practice real-world scenarios and decisions without any risk. They can apply their training and decision-making skills in a virtual environment, giving them confidence to make good decisions when they get into the field.

Cost-Effective: AR technology is now affordable and accessible to most businesses. This means that businesses can develop and implement immersive training solutions without breaking the bank. The savings in training materials and time can be significant for a business.

Applications of AR Training in Business

Augmented reality is a powerful tool to transform the learning experience. It’s also noticed by many businesses and enterprises, which is why the global augmented reality in training and education market size is expected to grow from $18.25 billion in 2023 to $30.19 billion in 2024 at a compound annual growth rate (CAGR) of 54.8%.

Augmented reality, unlike virtual reality, doesn’t require special equipment in most cases, and it’s still admiringly immersive, which is why it’s a great solution when you’re working on a budget but still want the best solution for your future business training and education needs.

Examples of Successful AR Implementations

AR Flashcards

In this project, flashcards work together with an AR application in a way that flashcards enable users to view 3D animals by scanning through the card. This is an excellent opportunity for the students to learn more about dinosaurs. They can see the actions of dinosaurs and use app features to rotate, zoom, and much more. This is paired with information about each animal.

AR Simulation

This Skoda AR simulation app for training purposes is used to show and teach the complex system of electromobility. AR has the potential to transform the way we interact with technology, and using it to train people on how to present objects in a professional setting could be very beneficial. The app is able to simulate different types of vehicles. It also allows users to practice presenting these objects in a realistic environment, helping them to develop their skills and gain confidence. Overall, this AR simulation app is a valuable tool for training people in the workplace.

AR Expeditions

The most notable example of VR/AR expeditions is the Google Expeditions, even though it’s no longer active. It helps users to see 3D objects in the classroom, and one of those is even DNA. It included more than 100 AR expeditions with various learning topics. After it was deactivated, a lot of content was transferred onto Google Arts and Culture. It’s a free site and a mobile application. It hosts a vast collection of cultural artefacts and stories from around the world, offering a new option for students to explore interactive and educational content in VR.

The Future of Augmented Reality Training

The future of AR training is bright. AR is becoming more affordable and accessible, which means it can be applied to more and more learning scenarios. This includes fields as diverse as medicine, engineering, and skilled trades. AR training has the potential to disrupt old learning paradigms and create entirely new learning experiences.

As AR training continues to develop, it is likely that we will see more interactive and collaborative learning experiences. Learners may be able to work together on training materials in real time, regardless of their geographic location. Additionally, AR training may become an integrated part of other learning tools, such as virtual reality and artificial intelligence. This could lead to even more immersive, personal, and engaging learning experiences.

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Start Implementing AR Training Yourself

Augmented reality is changing the way businesses approach training. With AR, employees can learn in a more interactive, engaging, and immersive way, leading to better learning outcomes. AR training also offers many practical applications in business, from product training to customer service. While there are some challenges to implementing AR training, the benefits far outweigh the costs. It’s clear that AR training is a revolutionary new approach to learning and development and has the potential to impact how businesses approach employee training significantly.

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5 Augmented Reality Ideas for Your Next Christmas Campaign

Natalia — Wed, 15 Nov 2023 16:51:00 +0000

We blinked, and another year is winding down. With the holidays approaching, many businesses are looking for a last hurrah to close off the final quarter. Soon, you’ll see sparkly snowflake-covered storefronts and newsletters from Santa being delivered to your inbox, notifying you of 30% off sales at your local mall. As always, companies will push holiday-themed products and create unique deals to entice customers during the season. These tricks are as old as advertising itself. But what if there was a better way to set your company and products apart during the Christmas holidays? It’s 2023, and Augmented Reality Christmas might be the answer!

Why choose Augmented Reality for your Christmas campaign?

Augmented Reality (AR) is a trend that has slowly gained popularity among marketers in the past few years. In fact, the AR market is projected to be worth over $53.7 billion by 2027 (Statista), and there should be around 6.7 billion AR users across the globe by that same year (Poplar). And yet, studies show that most of the population is unfamiliar with this technology. For example, a study showed that over 70% of Americans still aren’t sure what AR actually is. These studies reveal that AR still presents a novelty aspect, especially in older generations, and, if used correctly, can set you apart from competitors in fascinating ways. So, how and why should you incorporate this powerful tool into your next Augmented Reality Christmas campaign? Let’s find out!

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Benefits of Augmented Reality in your Christmas strategies

In recent years, Augmented Reality has taken the world by storm, with AR Filters on social platforms and popular games like Pokemon GO attracting millions of users around the globe. But leveraging this technology for your business is a different story. AR can provide companies with unique and interactive solutions for their customers by combining elements of the ‘real’ and virtual worlds. This new trend is revolutionizing the marketing and sales game and quickly becoming one of the most popular options in B2C marketplaces.

Aside from interactive elements that entice consumers more than average advertising, AR is also readily accessible and easy to use. For example, users don’t need any special or expensive equipment to experience your Augmented Reality Christmas campaign. Now, it is possible to use AR on any browser and with almost any device. In particular, most AR experiences are optimized for smartphone cameras, so anyone with a smartphone can enjoy the experience.

Since there are so many ways AR can enhance traditional marketing campaigns, we’ve compiled a list of our favorite use cases to show you the power of this fantastic technology.

1. Augmented Reality Christmas Card

Let’s start with a simple and effective way to incorporate AR into your Christmas campaign is creating an augmented reality Christmas card with Print AR, or the use of augmented reality on printed materials – such as magazines, advertisements or even business cards. The above video shows an example of an augmented reality christmas card used to surprise and engage with the audience.

2. Augmented Reality Santa

What’s Christmas without Santa Claus? Augmented Reality can bring Santa to life in a whole new way. Imagine a virtual Santa Claus appearing in your living room, interacting with your children, and even taking personalized gift requests. This is all possible with Augmented Reality Santa experiences.

Many brands and businesses have used AR to create memorable Santa encounters. Whether it’s through mobile apps, AR glasses, or social media filters, Augmented Reality Santa experiences add a touch of magic to the holiday season. Children and adults alike can enjoy the thrill of virtually meeting Santa and sharing their wishes. These interactive Santa encounters can be a fantastic addition to your holiday marketing campaign, offering a unique and engaging way to connect with your audience and make their holidays even more special.

3. IKEA Christmas AR App

A few years ago, IKEA (a long proponent of AR technology) launched a wonderful Christmas campaign to support the selling of their decorative pine trees. Customers were able to choose from a selection of beautifully decorated Christmas trees and place them into their home to see how well they would fit. We love to see AR being utilized for entertainment and sales purposes with some seasonal twists!

4. Pepsi AR Bus Stop

A video that went viral a few years ago showed some unsuspecting commuters getting the surprise of their life when they began seeing asteroids, wild animals and alien invasions in London. Pepsi launched a campaign to support their Pepsi Max drink. Instead of using traditional billboard advertising, they installed an AR screen at a bus stop that gave the illusion of the bus stop being see-through. This is another fun and unique way that AR can bring life to any campaign!

5. AR Filter for Dr. Oetker

Let’s finish with the most obvious and readily available type of augmented reality solution: the AR filter. Filters are an easy way to increase engagement and shareability of social profiles. But there are right and wrong ways to use AR Filters for your business. This AR Filter campaign from Dr. Oetker shows how incorporating immersive technology can elevate a typical marketing campaign. The campaign was launched to celebrate the 20 year anniversary of their famous ‘Mole Hill’ cake. To support the campaign, Dr. Oetker launched a game filter that could be played and shared on Instagram and Facebook. The filter was an incredible success and became the single most shared piece of content on their social platforms.

Another amazing use of AR can be seen in packaging filters. Forget rebranding your products for every season with boring designs, and instead make them come alive with the use of AR! This Oreo packaging filter is a simple example of the beauty that can be achieved with this technology. Imagine glowing twinkle lights, whirling snowflakes or Santa himself flying around your product. Adults and children alike will have a blast using their phones to experience the effects for themselves!

The opportunities to incorporate AR into campaigns are endless, so don’t let this list limit your imagination! And if you’re stuck on where to start, don’t worry – our experienced team of designers and marketers will help you sketch out some plans before the big campaign.

Get started by emailing us or booking a call directly and let us reimagine your holidays!

The time to incorporate AR into campaigns is now.

Let’s bring the magic back together.

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Virtual Real Estate: The Benefits of AR/VR in Real Estate & Architecture

Adam — Wed, 15 Feb 2023 10:54:49 +0000

XR technologies are transforming how we approach real estate and architecture by making it easier for architects and developers to produce appealing designs that satisfy customer requirements. A recent survey positioned Real Estate fourth in a list of sectors expected to attract the most VR/AR-related investment over the next 12 months. It has been estimated that the Virtual Reality (VR) market in real estate alone could generate as much as $2.6 billion by 2025.

These sizeable financial investments prove Virtual and Augmented reality’s immense potential in the real estate and architecture industry. The technology makes the overall real estate process more efficient, accessible, and engaging for buyers and sellers alike. Similarly, integrating VR and AR in the field of architecture can result in a more effective design methodology, enhanced teamwork among colleagues, and a heightened perception and comprehensive picture of the building being designed.

Let’s explore more about how VR and AR improve the real estate and architecture industry!

1. Virtual real estate saves time and money

Virtual and augmented reality could significantly benefit real estate agents by saving time, particularly for properties located in remote or far-off areas. 1.4 million real estate agents are already using VR technology, which is constantly growing. With VR, the agents can have a comprehensive 3D view of each room without needing to schedule physical open houses or travel to foreign countries to view properties. This feature gives them much more time to acquire new clients and maintain relationships with current ones. Besides time, it also saves money for both customers and agents. Customers save on transportation costs to destinations that aren’t in their vicinity, and realtors save on physical open house expenses. Also, multiple potential clients can tour the estate in VR at one time. And each of them can view a differently furnished version.

Augmented reality real estate can also save a ton of money for realtors. There are many ways to utilize AR for real estates, such as marketing or branding, but the feature that attracts the most customers is virtual staging. This exciting feature is used to create virtual versions of furniture and decor that can be placed inside a property to give potential buyers an idea of how the space could look when it is furnished. It saves a lot of resources for the realtors since they don’t need to rent out or buy expensive furniture to showcase their property. They can use AR, which offers many more possibilities and customizes customers’ wants and needs.

One of the best examples of this is Ikea’s AR-based app which enabled their customers to visualize how different furniture and decor styles would look on a property. This renowned Swedish furniture company has reported an increase of higher than 50% in engagement and conversion rates through their AR-based app, Ikea Place. The app allows users to see how furniture would appear in their room before buying, resulting in improved sales and reduced returns and exchanges. Furthermore, Home Depot, a major furniture company in the US, has also reported that customers who use augmented reality to preview furniture before purchasing are up to three times more likely to convert than those who do not.

Want to learn more about augmented reality apps? Click here.

2. Virtual reality real estate offers a global reach

With the adoption of VR, realtors can significantly enhance productivity. VR allows them to expand their client reach, leading to more inquiries and potential sales to buyers. By leveraging VR, realtors can offer immersive and interactive property tours, which saves time, and provides a convenient way to showcase properties to interested clients who want to know what is virtual real estate. Overall, the use of VR by realtors can streamline their workflow, increase efficiency, and lead to higher sales and better client satisfaction.

Because of this, virtual reality (VR) is poised to become a significant player in the real estate industry. The overwhelming majority of buyers, 77%, would prefer a VR property tour to a physical one. Additionally, 68% are keen on using VR technology to visualize furniture placement, while 84% prefer video footage for property previews. Finally, 62% of buyers choose a real estate agent who uses VR technology.

3. Virtual reality training reduces and improves onboarding time

Education and training in the architecture, engineering, and construction (AEC) industry could be transformed by the progress in AR and VR technology. When VR is used in training, learners can retain up to 80% of the material one year after exercise, as opposed to only 20% after one week of traditional training.

The use of AR and VR in education and training can enable architects and other AEC professionals to visualize and interact with designs in a realistic and immersive way, allowing them to make more informed decisions and better understand the implications of their design choices. Furthermore, using VR technology in training can provide a more realistic and engaging learning experience, allowing professionals to better understand a space’s functionality and usability before it is constructed.

VR training can be an effective tool for improving the safety performance of construction professionals and workers. A study has shown a 39% increase in identifying hazards and a 44% improvement in managing risks among construction professionals and workers.

Curious about training in virtual reality? Take a look at this.

4. VR architecture builds emotional connections and offers an instant sense of ownership

Compared to traditional 2D images, virtual reality architecture, similar to augmented reality architecture, provide a more immersive experience for the user since it enables them to explore and interact with a location or space. The use of 360-degree imagery and other multimedia elements, such as videos and audio, help to create a sense of presence and allows the user to visualize themselves in the space, thereby facilitating an emotional connection with the virtual real estate.

The ability to navigate and interact with a virtual tour space can help users develop a more in-depth understanding and appreciation of the location, design, and layout. Research shows that 56% of buyers said AR gives them more confidence about the product quality, and 61% say they prefer to buy when the venue offers AR experiences.

Looking for an immersive real estate or architecture idea? Contact us!

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