The major challenge of this filter was to develop a fun game that would be both easy to use and engaging. We used tracking and mapping technology to create a highly interactive game board that included sounds and animations.
Dr. Oetker Krtkuv Filter is an interactive game filter. The cake is the star of the filter and the interaction contains actual references to the popular TV advertisement (gardener and mole hills). There are different types of cakes reflecting the release of new editions. The aim of this game is to catch as many cakes as possible and receive the most points in a limited amount of time. The whole experience is accompanied by sound effects and little animations.
