The filter needed to be simple, light-hearted and easy to use but also attention-grabbing. We wanted to create something that anyone could use and everyone would want to share with their friends.
The result was a fun randomizer filter which users played to find out what Santa would bring them for Christmas. The filter scrolled through funny and totally useless possibilities. The ‘presents’ were meant to be humorous and unexpected to garner a reaction from users and increase shareability. Once Santa’s present was revealed, a message from Heureka popped up advising users to shop at Heureka if they actually want a useful gift.
